When product consumes the consumer..

EA Sports. Challenge Everything. Adidas. Impossible is nothing. Or the adverts in which John Abraham preaches regarding his or the product's attitude towards life - perfection of life. What are they?Are these products trying to teach us lifeskills? And how on earth they had the right to preach these things? Is it that simple? One can understand the very motive of these companies. They only have one sole thing in their mind- make their products sell worthy to the consumers. But while doing so, they are binding one's approach towards life in a single tagline. This is weird. It oozes uncomfort. And it makes me wary to see the 'positive' side of the story.

A person is deprived of realizing his own life within his capability. He has to listen to what a silly face wash has to say about beating challenges. And while doing so, his subconscious is affected by that perpetual engraved catchline. He may wonder, why was he not being able to discover that philosophy? And he has to succumb to that phrase: cause individuality is bound to get compromised. Cause the fight between a MNC and a mind is always one-sided. And the outcome is nothing but inevitable. One's independent self is sold to a consumer product, thanks to these philanthropic self-help ad-campaigns.